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377 John D. Rockefeller, Businessman

Posted By Kristen Yallelus, Wednesday, December 11, 2013

John D. Rockefeller Garden

26750 S.Dixie HWY

Naranja, FL33032

This garden was dedicated to John D. Rockefeller in celebration of Florida’s five-hundredth birthday for Xavier Cortada’s Flor500 Project. I chose to plant this garden at Naranja Trading Post for many reasons. Firstly, this is a jewelry store and pawnshop. The jewels symbolize the wealth that Mr. Rockefeller acquired. Also, similarities can be drawn between this privately owned business that grew into multiple storefronts, as did some of the businesses started by Rockefeller. John D. Rockefeller started Standard Oil Company in 1870. Being that oil companies surround Naranja Trading Post, I felt that this would make a very appropriate site for this particular garden.  The oil companies represent the massive oil empire Rockefeller created. He was an entrepreneur that believed that the private sector of a business could build our country into the great nation it has become. Over the years, he and the companies that he built have employed millions of people not just in our country, but also around the world. He always rewarded excellence in the private sector as opposed to rewarding mediocrity as the public sector does. I am thankful to Mr. Rockefeller for his positive influence on Florida, as I have been a life-long resident of this beautiful state. This particular property is also important to me, because (although it no longer belongs to them) my parents started a pawnshop here from the ground up, my grandparents had an electronics store in the building, and I basically, grew up on this property.  Although my family no longer owns these businesses, the property was passed down to me. This made the trouble of getting permission a non-issue.

 

Portrait of John D. Rockefeller, "Untitled" by Camilo Silva, 10" x 14", graphite on paper.

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FIU College of Architecture + The Arts


Xavier Cortada
Artist-in-Residence
Florida International University
College of Architecture + The Arts
420 Lincoln Road, Suite 430
Miami Beach, FL 33139

Xavier Cortada's participatory art practice is based at Florida International University.






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