Posted By Francisco Rivero,
Sunday, April 20, 2014
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1601 Biscayne Blvd. Miami, FL, 33132
The person that was given to me for this project was
a women by the name of Caroline Postel Rossetter. Known as Carrie, she was born in
Jacksonville, Florida in 1898. Her mother, Ella Maude Rogerio, was born in Palatka,
Florida and is descended from early Minorcan families living in and around St. Augustine.
Her father, James Wadsworth Rossetter, was an agent for the Florida East Coast
Railroad, and a partner in the Indian River and Lake Worth Fishing Company. According to rossetterhousemuseum.org, James W. Rossetter passed away in 1921. Carrie, the
oldest of her siblings, had been working with her father for a number of years and
decided to take over her father's oil agency. At the tender age of twenty-three, Caroline
had assumed the responsibilities that had rested on the shoulders of her late father.
She worked hard in the first few years to keep the oil agency and to make enough
commission to help support her family (mother, younger sister and three younger brothers).
This was during the difficult economic period which led to the Great Depression. Carrie
was the first woman to hold the position of oil agent in one of the largest
companies in America, but that is not her only accomplishment in the business. She also
remained in that position for 62 years. Caroline Rossetter built some of the first gasoline
stations in South Brevard and was the sole distributor of oil to the Banana River Naval Air
Station's civilian air force during the Second World War. Caroline also continued her
father's interests in the areas of both cattle and citrus. To give tribute to Caroline I went
to the downtown area of Miami and found a local garden within the busy city. I felt
that having a garden surrounded by companies and fast growing business, embodies the spirit
of Caroline and her hard working mentality.